{"title":"New Hats","description":"","products":[{"product_id":"pena-snapback","title":"Pena Snapback","description":"\u003cp\u003eThe Pena Snapback showcases bold puff print embroidery across the crown, paired with @camilotattoos signature artwork covering the bill. A statement piece that blends premium craftsmanship with contemporary tattoo-inspired design.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePolyester\/Wool blended body\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePart of the Artist Series\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePrinted artwork underside the brim\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePrinted center design on the front\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWoven label at back\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eImported\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sullen","offers":[{"title":"BLACK \/ OS","offer_id":44034082406499,"sku":"SCA7962|BK|OS","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/0120\/files\/PENA-HAT.jpg?v=1774494332"},{"product_id":"vent-badge-snapback","title":"Vent Badge Snapback","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Vent Badge Snapback is where the Sullen skull gets a performance build. The 5-panel construction uses a smooth, lightweight technical fabric with laser-perforated venting across the crown — built to move heat out without sacrificing structure. It sits clean, it breathes, and it holds its shape through whatever you put it through.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe front panel carries the skull-and-crossed-needles logo as a raised rubber badge, which gives it a dimension and finish that standard embroidery doesn't touch. On the black version it reads in white, bold and high contrast. On the grey it goes tonal — same dark badge on a slate shell, more refined, less aggressive. Both work. Which one you reach for says something about you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAcross the bill, a braided rope detail adds texture and breaks up the clean lines without overdoing it. It's a design choice that nods to the outdoor and sport market while staying grounded in the Sullen aesthetic. The slightly curved bill and low-profile fit keep it versatile — wears just as well off the course or the trail as it does anywhere else.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo colorways: Black and Steel Grey. If you've been wanting a Sullen hat that fits into a more active rotation without stepping away from the brand, this is the one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne size fits most.\u003c\/p\u003e","brand":"Sullen","offers":[{"title":"BLACK \/ OS","offer_id":44034087288931,"sku":"SCA8044|BK|OS","price":35.95,"currency_code":"USD","in_stock":true},{"title":"CHARCOAL \/ OS","offer_id":44034087321699,"sku":"SCA8044|CH|OS","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/0120\/files\/vent-badge.jpg?v=1774493273"},{"product_id":"mts-brush-hat","title":"Mts Brush Snapback","description":"\u003cp\u003eThe Mts Brush Snapback features a bold puff embroidered design that captures the edgy aesthetic Sullen is known for. Available in classic black or rich brown, this snapback delivers versatile style with structured comfort. The adjustable snap closure ensures a perfect fit every time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSnapback\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e5 Panel pinch front\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurved Bill\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBadge logo screenprint underbill\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sullen","offers":[{"title":"BLACK \/ OS","offer_id":44034088173667,"sku":"SCA8471|BK|OS","price":34.0,"currency_code":"USD","in_stock":true},{"title":"FRIAR BROWN \/ OS","offer_id":44034088206435,"sku":"SCA8471|FRBR|OS","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/0120\/files\/s-brush-hats.jpg?v=1774496086"},{"product_id":"creaper-snapback","title":"Creaper Snapback","description":"\u003cp\u003eThe Creaper Snapback comes in two-colorways with breathable mesh back panels and a bold creeper patch centered on the front. Designed for ventilation and style, perfect for everyday wear or on-the-go comfort.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSnapback\u003c\/li\u003e\n\u003cli\u003ePolyester\/Wool blended body\u003c\/li\u003e\n\u003cli\u003eMesh back for breathable wear\u003c\/li\u003e\n\u003cli\u003eWoven patch center front\u003c\/li\u003e\n\u003cli\u003eWoven label at back\u003c\/li\u003e\n\u003cli\u003eImported\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sullen","offers":[{"title":"BLACK \/ OS","offer_id":44034091909219,"sku":"SCA8239|BK|OS","price":29.95,"currency_code":"USD","in_stock":true},{"title":"WHITE \/ OS","offer_id":44034091941987,"sku":"SCA8239|WH|OS","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/0120\/files\/creeper-hat.jpg?v=1774492297"},{"product_id":"rock-script-snapback","title":"Rock Script Snapback","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Old English Rocker Snapback keeps it simple and solid. A two-tone stone grey and black structured crown with tonal black gothic arch embroidery across the front — plus a small side embroidered detail that rewards a closer look.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA go-to cap that fits the aesthetic without trying too hard.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eStructured 6-panel snapback construction\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eTwo-tone colorway: stone grey crown \/ black brim\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eTonal black Old English \"Sullen Art Co.\" arch embroidery\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSide embroidered detail\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOne size fits most with adjustable snap closure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sullen","offers":[{"title":"DARK CHARCOAL \/ OS","offer_id":44034093449315,"sku":"SCA7698|DKCC|OS","price":29.95,"currency_code":"USD","in_stock":true},{"title":"DARK FOREST \/ OS","offer_id":44034093482083,"sku":"SCA7698|DKFO|OS","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/0120\/files\/rocker-hat_92770186-df63-453a-a282-a26f186b5b4f.jpg?v=1774581839"},{"product_id":"empire-snapback","title":"Empire Snapback","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Empire Snapback is a staple done right. Front and center is the Sullen Art Co. crest — old English arch lettering over the skull-and-crossed-brushes logo, all executed in tight raised embroidery that holds its detail wash after wash. The structured 6-panel build keeps its shape, the flat bill sits clean, and the snapback closure gets the fit dialed without any fuss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis one comes in two colorways: classic black and a deep crimson that hits different without trying too hard. The side panel carries a secondary embroidered graphic — a small detail that rewards a closer look.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt's a well-built hat that represents where Sullen has been from the start. Art-driven, no shortcuts, made for people who've been in this world long enough to know the difference.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne size fits most.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eStructured 6-panel snapback\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRaised embroidery front crest with Sullen Art Co. skull logo\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSide panel embroidered detail\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFlat bill with snapback closure\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOne size fits most\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eColorways: Black \/ Red\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sullen","offers":[{"title":"BLACK \/ OS","offer_id":44034094432355,"sku":"SCA8235|BK|OS","price":27.99,"currency_code":"USD","in_stock":false},{"title":"RED \/ OS","offer_id":44034094497891,"sku":"SCA8235|RD|OS","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/0120\/files\/EMPIRE-RED-HAT.jpg?v=1782512320"},{"product_id":"blind-snapback","title":"Blind Snapback","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Blind Snapback takes the Sullen Art Collective logo patch and puts it on a real tree camo build that doesn't feel like a costume. The all-over print runs a dense woodland pattern — the kind that blends into the background while the patch on the front makes sure you're still being seen. It's a combination that works because it doesn't overthink itself.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo versions in the lineup. The first keeps it darker with a tonal blackout patch that sits flush against the camo — subtle, almost blending in, but the logo still reads clearly up close. The second goes the opposite direction with a grey and orange bordered patch that pops hard against the natural print. Same hat, two different statements depending on how loud you want to be about it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStructured 6-panel construction, flat bill, snapback closure. The patch embroidery is clean and raised, holding up the Sullen Art Collective wordmark in a bold block font that's been part of the brand's identity for years.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSnapback\u003c\/li\u003e\n\u003cli\u003ePolyester\/Wool blended body\u003c\/li\u003e\n\u003cli\u003eMesh back for breathable wear\u003c\/li\u003e\n\u003cli\u003eWoven patch center front\u003c\/li\u003e\n\u003cli\u003eWoven label at back\u003c\/li\u003e\n\u003cli\u003eImported\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sullen","offers":[{"title":"CAMO\/BLACK \/ OS","offer_id":44034163802211,"sku":"SCA8236|CABK|OS","price":29.95,"currency_code":"USD","in_stock":true},{"title":"CAMO\/ORANGE \/ OS","offer_id":44034104492131,"sku":"SCA8236|CMOG|OS","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/0120\/files\/BLIND-HATS-CAMO.jpg?v=1774491553"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/0120\/collections\/rocker-hat.jpg?v=1774639452","url":"https:\/\/sullenclothing.com\/es\/collections\/new-hats.oembed","provider":"Sullen","version":"1.0","type":"link"}